Consumers Leverage Mobile Technologies to Redeem Coupons [Infographic]

One of the hottest topics in digital merchandising right now is how to best leverage mobile technologies for retail. Some industry leaders are predicting that mobile will dethrone the mighty kiosk unit.¹ While others see mobile as an opportunity to integrate and enhance digital merchandising deployments across platforms.² In fact, mobiThinking reports, mobile campaigns see the most success when they are coupled with other media initiatives.³

ICT Data and Statistics Division estimates there are 5.9 billion mobile-cellular subscribers worldwide.⁴ Total US mobile subscribers number 234 million, in a survey conducted by comScore during the months of December 2011 – February 2012.⁵

Whether it’s through QR codes, SMS messages, mobile apps, or email, consumers are leveraging mobile technologies to connect with retailers and brands.⁶ Mobile couponing is one way consumers reach the brands they love. See more stats in the infographic below.

Infographic courtesy of Microsoft.

¹ “Are kiosks still relevant in a mobile world?” from kioskmarketplace.com.

² “CETW and rebuttal of sorts: Are kiosks relevant in mobile world?” from kioskmarketplace.com.

³ “The insider’s guide to mobile Web marketing in the US,” from mobiThiking.com.

⁴“The World in 2011, ICT Fact and Figures,” from itu.int.

⁵ “comScore Reports February 2012 U.S. Mobile Subscriber Market Share,” from comScore.com.

⁶ “Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year,” from comScore.com.

See also:

SoMoLo: Consumers’ Shopping Lifestyles Shift

Mobile Technology: Equipping Your Sales Teams

CETW: Thanks for Visiting Us!

We were at Customer Engagement Technology World on March 28 & 29 at the Moscone Center in San Francisco! We heard from two insightful keynote speakers:

• Brian Solis, Principal of the Altimeter Group, author of “The End of Business as Usual”
• Brandon Berger, Worldwide Chief Digital Officer of Ogilvy & Mather

Thanks for visiting us! We made a lot of great connections. We’re looking forward to seeing you at CETW in New York.

If we didn’t meet you at the show, we’d still love to learn more about your unique story and how we can create value for you, your brand, and your customers. Reach out to us today.

CETW: San Francisco 2012

This week, we’re out in San Francisco at Customer Engagement Technology World at Moscone Center West.

Come visit us at booth #707 where we’ll be showcasing our unique solutions. We’d love to chat with you and create synergy between our offerings and your specific needs.

We’re looking forward to attending a few sessions from our peers like “How to Navigate the Complex Mobile Ecosystem” presented by the Digital Screenmedia Association Mobile Council.

See you at the show!