3 Ultimate Goals for Any Digital Merchandising Project

Fan end capLooking to implement a digital merchandising initiative? Because each project is different you need to clearly define what you expect to gain before you begin. To give you a little help, we have taken a look at the dozens of projects we have been involved with over the years and came up with the 3 ultimate goals for any digital merchandising initiative:

Increase Sales

Digital merchandising is leveraging the power of digital endpoints to merchandise your products– this means presenting your products for sale! The unit shouldn’t just look pretty – it should add value to your business. Any digital merchandising initiative should increase product sales. With digital merchandising you should expect a worthwhile return, and the ROI needs to justify the overall project cost.

Increase Brand Visibility

Digital merchandising initiatives employ technology to promote you and your brand as the hero in-store. Units show your brand’s colors, slogans, and relevant content. They give you another touch point to meet your consumers and make your brand known. Merchandising your product with a digital screen or kiosk unit can get you premier positioning in-store. Store personnel often want to place displays of this kind on end-caps or other areas that are easily accessible to customers. In this way, your brand can easily become the face of a particular in-store category.

Educate & Inform Customers of Product Information

Digital merchandising is a useful tool to educate and inform customers about a new product. When an entirely new product is introduced, consumers have no idea how to use it, what it’s for, or how it can make their lives better. Marketers bring useful and necessary information like product features and practical benefits to consumers through digital merchandising programs.

Typically, you would rely on a knowledgeable sales person to explain new or complex sets of product features, but in today’s marketplace, store personnel of that caliber are hard to find and often unreliable. Digital merchandising units can be implemented to fill the consumer’s need for information about complex products in-store. In the long run, having a product expert on hand (a digital merchandising unit) will persuade the retailer to have your product in-stock and may even eliminate another providers product from their offerings.

Before you get started, think your project through. Use the list above as a starting point.

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AWS Cloud Event Delivers Less than Desired

Image : Amazon Web Services Blog

A few weeks ago, three of our developers made the short trek down to the Jacob Javits Center in New York to attend the Amazon Web Services Cloud for Start-ups & Developers Event. The event was held the night before AWS’s 2012 Summit kickoff.

Overall, the presentations were a little light on details and our team wished for a more in-depth look at the specific technical aspects of AWS Cloud. They wanted to see coding examples and gain a thorough explanation of how all the services work together. Our team did appreciate the candid presentations from AWS Customers: Adam Nelson from Yipit and Michael Young from News.me. They felt that the presentations revealed honestly how start-ups use AWS Cloud indicating both the benefits as well as some of the drawbacks and caveats.

AWS Cloud works to meet scaling, storage, and traffic needs of many startups. This dramatically reduces the costs and risks of investing in elaborate information architecture for prototyping and production – which is ideal for companies who are just starting out. “This information,” one of our developers said, “is something most developers are aware of. We would have liked to see more concrete examples. But, hey, it’s good to get out of the office sometimes!”

NY Auto Show: Toyota Vision Wall [Video]

Our sister company, Reality Pictures, dropped in at the 2012 NY Auto Show earlier this month. They got a chance to interact with the Toyota Vision Wall. It invites attendees to “explore and discover” the Toyota brand with three huge touch screens.

The display shows up to 60 square feet of content (pictures, videos, animations). See it in action below!

Video courtesy Kim Takal of Reality Pictures. The NY Auto Show has over 37 automotive brands exhibiting each year at the Jacob Javits Center during the month of April. For more information on how automotive brands are using interactive displays, download our white paper on the 2011 NY Auto Show.

See also:

NYC Auto Show: Interactive Technology at Play and on Display

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