SoMoLo: Consumers’ Shopping Lifestyles Shift [Infographic]

One of the most talked about trends at DSE last week was how to leverage mobile technologies to engage the shopper and promote brand information at the social and local levels. Research shows that Social, Mobile, Local (SoMoLo) applications like GroupOn and Living Social are forecasted to grow by 35% and reach $3.9 billion by 2015.¹

Understanding  SoMoLo consumer shopping behavior is a major interest of innovators who create applications for the retail context as well as retail workers themselves. Results of a Motorola Solutions Survey, indicate that “75% of retail associates and managers feel they provide a better in-store customer experience when equipped with the latest mobile technologies.”²

The latest statistics from a Pew research study reveal, “88% of all U.S. adults now own a cell phone and 46% of all American adults now use smartphones.”³ What are you doing to leverage SoMoLo opportunities that you already have in the hands of nearly 50% of Americans cell phone users?

For more details on SoMoLo, check out this detailed infographic from Commerce in Motion below!

via   Infographic courtesy of Commerce in Motion.

¹ “BIA/Kelsey Forecasts U.S. Local Digital Ad Revenues to Nearly Double to $42.5B by 2015 from $21.7B in 2010,” from biakelsey.com.

² “75 percent of Retail Associates Report Latest Mobile Technology Leads to Better Customer Experience, According to Motorola Solutions Survey,” reported in finance.yahoo.com.

³“Survey : Most US Cell Owners Have Smart Phones,” from FOX8.com.

See also:

Mobile Technology: Equipping Your Sales Teams

Holiday Season Shopping: eComm, Social Media & Mobile Prove Crucial Channels

DSE 2012 : And They’re Off

Image: https://twitter.com/#!/DSExpo/media/grid
© DSE

The time has finally come. DSE 2012, “the world’s largest international trade show dedicated to digital signage, interactive technology, and Out-of-home networks,” is in full swing this week.

With the numbers confirmed today, the show’s international attendance is the largest it has ever been. Attendees include registrants from Canada, Brazil, Mexico, Japan, Columbia, Taiwan, South Korea, Russia, Australia, China and Korea.

Reality Interactive’s CEO, Craig Martin, will co-present the session, The Power of Interactive: From Drawing Crowds to Engaging Individuals, with Marcus Fischer from Space 150. If you’re there, check it out!

As usual, we’ll have a few bits of wisdom and some insights in response to the show, check back for more details.

Source: “DSE 2012 Attracts Largest International Audience in 9-Year History,” from digitalsignageconnection.com.

See also:
The Power of Interactive: From Drawing Crowds to Engaging Individuals

Engaging the Individual: The Impact of Daily Interactive Touch Points

The Power of Interactive: From Drawing Crowds to Engaging Individuals (Digital Signage Expo)

The Digital Signage Expo is taking place soon! On March 6-9 in Las Vegas, the Digital Signage Federation & the Digital Signage Expo will kick off four days packed with 32 informational seminars and over 40 on-floor workshops given by the leading experts in the industry. Exhibitors will get the chance to present key products and services on the floor, in the Digital Content show, or the Interactive Technology Expo.

Reality Interactive’s very own, Craig Martin, will be co- presenting a session called, “ The Power of Interactive: From Drawing Crowds to Engaging Individuals,” on March 7th from 3 – 4 p.m. Craig will be talk about the following:

• What motivates an individual to take action on information presented in a touch screen deployment
• Insight into creating quality content for interactive environments implemented in retail & other common day-to-day locations
• Strategies for cost effective “roll-out” of interactive technologies to hundreds & thousands of pervasive locations

Take a sneak peek of session content, and in the meantime, take a look at the infographic below on how pervasive digital signage actually is in our everyday lives.

Digital Signage: It’s all around us [Infographic] compliments of DigitalSignageToday.com